The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects –...

The European Union is interested in the overall performance of the group of 27, and in the national contributions in innovation. The target is to create an „Innovation Union” which aims to provide to entrepreneurs the necessary support to transform innovative ideas into products and services...

The tourism activity is considered by most economists, and not only, as an activity that can contribute to the development and prosperity of the areas with tourism potential. To make the most of the opportunities offered by tourism, it is necessary that it should be a qualitative one that being...

The economic crisis from the last period significantly affected the business environment. Despite the progress registered by Romania in the last years, there are some important disparities in the field of competitiveness compared to the European Union member states. It is important to have...

The economic crisis from the last period significantly affected the business environment. Despite the progress registered by Romania in the last years, there are some important disparities in the field of competitiveness compared to the European Union member states. It is important to have...

On the basis of historical data aggregated over the period 1973 to 2000, we have experimented with four different approaches to estimate the synthetic euro's equilibrium exchange rate. Using a number of competing models with the same data set, variable definitions and sample period offers the...

The digital environment in which the interests of communicating and promoting brands is manifested, in a growing extent, exerts its influence on dynamic economic sectors, changing consumer habits but mainly affects how content is consumed in brand communities. This environment is still not a...

“Play”, “plaything” are words with which our mind fly away to the extraordinary period of our life – the childhood, when all things are perfect. In this paper we analyze the implication of “play” ideea in the labyrinth of marketing strategy, and marketing policy. We will...

The unprecedented expansion of free zones is considered one of the most significant economic innovations of the end of the twentieth century which covered the entire global economy. This phenomenon has also been registered in Romania, where there are six free zones. Motivation for their creation...