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Managing Media and Advertising Change with Integrated Marketing
Calder, Bobby J.; Malthouse, Edward C. - In: Journal of advertising research 45 (2005) 4, pp. 356-361
Persistent link: https://www.econbiz.de/10006499570
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Managing Media and Advertising Change with Integrated Marketing
CALDER, BOBBY J.; MALTHOUSE, EDWARD C. - In: Journal of Advertising Research 45 (2005) 04, pp. 356-361
Persistent link: https://www.econbiz.de/10005624808
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Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart; Joosten, Herm; Malthouse, Edward C.; … - In: Journal of service management 24 (2013) 3, pp. 268-293
Persistent link: https://www.econbiz.de/10010132553
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The Geometric Law of Annual Halving
Malthouse, Edward C.; Raman, Kalyan - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10010059720
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Qualitative media measures : newspaper experiences
Calder, Bobby J.; Malthouse, Edward C. - In: JMM : the international journal on media management 6 (2004) 1_2, pp. 123-130
Persistent link: https://www.econbiz.de/10009136036