Many empirical examinations of foreign direct investment location choice have relied on the use of secondary data and surveys on the choices made by firms about the form and location of overseas investment. These studies have two inherent and related problems. First, they rely solely on the...

In this paper we call for a better understanding of cultural distance and its importance to managers across borders. We report on the structuring and interpretation of cultural distance by managers from Germany, the UK and Poland. In particular we are interested in the German/Polish, and the...