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Selecting Media for National Advertising Revisited: Criteria of Importance to Large-Company Advertising Managers
King, Karen Whitehill; Reid, Leonard N.; Macias, Wendy - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10008117182
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A Content Analysis of Direct-to-Consumer (DTC) Prescription Drug Web Sites
Macias, Wendy; Lewis, Liza Stavchansky - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 43-56
Persistent link: https://www.econbiz.de/10008117810
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A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising
Macias, Wendy - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 31-44
Persistent link: https://www.econbiz.de/10008117837
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A 13-Year Content Analysis of Survey Methodology in Communication Related Journals
Macias, Wendy; Springston, Jeffrey K.; Weaver Lariscy, … - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 79
Persistent link: https://www.econbiz.de/10008124688