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Berichte - Bericht über die Sächsische Steuertagung 2007

Sperling, A.; Sandner, P. - In: Steuer und Wirtschaft : StuW ; Zeitschrift für die … 84 (2007) 3, pp. 292-294

Persistent link: https://www.econbiz.de/10007798198

Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Treiblmaier, Horst - 2006

Persistent link: https://www.econbiz.de/10004920230

Die Bedeutung der Qualitaet elektronisch gewonnener Daten fuer die individualisierte Kundenkommunikation

Treiblmaier, Horst - In: Der Markt : international journal of marketing 42 (2003) 3-4(166-167), pp. 162-174

Persistent link: https://www.econbiz.de/10006025045

Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure: Results from Three Countries

Treiblmaier, Horst; Chong, Sandy - In: Journal of Global Information Management (JGIM) 19 (2011) 4, pp. 76-94

Individuals have to disclose personal information in order to utilize the manifold options of the Internet. Online users frequently trade data for benefits (privacy calculus). Trust in both the Internet and the vendor has been identified as an important antecedent to disclosing personal...

Persistent link: https://www.econbiz.de/10010832639

The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations

Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach Business Review (sbr) 58 (2006) 1, pp. 81-113

Previous research on e-commerce has analyzed its influence on organizational structure, brand management, and IT structure separately. Drawing on transaction cost theory, we analyze the simultaneous impacts of business-to-consumer (B2C) e-commerce on organizational structure, brand architecture,...

Persistent link: https://www.econbiz.de/10005736924

Exploratory factor analysis revisited: How robust methods support the detection of hidden multivariate data structures in IS research

Treiblmaier, Horst; Filzmoser, Peter - In: Information & management : the internat. journal of … 47 (2010) 4, pp. 197-208

Persistent link: https://www.econbiz.de/10008422722

Beziehungsmarketing aus Kundensicht

Treiblmaier, Horst - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 49 (2007) 1, pp. 42-48

Persistent link: https://www.econbiz.de/10007603486

Electronic learning environments in educational institutions — Towards an identification of critical success factors

Simon, Bernd; Treiblmaier, Horst; Neumann, Gustaf - In: Journal of business economics : JBE 78 (2008) 7, pp. 715-734

Persistent link: https://www.econbiz.de/10008344949

Electronic learning environments in educational institutions — Towards an identification of critical success factors

Simon, Bernd; Treiblmaier, Horst; Neumann, Gustaf - In: Journal of business economics : JBE 78 (2008) 7-8, pp. 715-734

Persistent link: https://www.econbiz.de/10008150932

Environmental websites: an empirical investigation of functionality and accessibility

Pinterits, Andreas; Treiblmaier, Horst; Pollach, Irene - In: International journal of technology, policy and … 6 (2006) 1, pp. 103-119

Persistent link: https://www.econbiz.de/10007276763