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Word-of-Mouth Effects on Short-term and Long-term Product Judgments
Fitzgerald Bone, Paula - In: Journal of business research : JBR 32 (1995) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10006742257
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Policy Watch: Commentaries and Viewpoints - International Harmonization of Food and Nutrition Regulation: The Good and the Bad
Fitzgerald Bone, Paula; Russo France, Karen - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 102-110
Persistent link: https://www.econbiz.de/10007032596
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Word-of-mouth effects on short-term and long-term product judgments
Bone, Paula Fitzgerald - In: Journal of Business Research 32 (1995) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10005466270
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Scents in the Marketplace: Explaining a Fraction of Olfaction
Bone, Paula Fitzgerald; Ellen, Pam Scholder - In: Journal of retailing 75 (1999) 2, pp. 243-262
Persistent link: https://www.econbiz.de/10006626478
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Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers and Ethically-interested Consumers
Bone, Paula Fitzgerald; Corey, Robert J. - In: Journal of business ethics : JOBE 24 (2000) 3, pp. 199-214
Persistent link: https://www.econbiz.de/10006909854
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Articles - Moral Reflections in Marketing
Bone, Paula Fitzgerald; Corey, Robert J. - In: Journal of macromarketing : examining the interactions … 18 (1998) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10006916284
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The Generation and Consequences of Communication-Evoked Imagery.
Bone, Paula Fitzgerald; Ellen, Pam Scholder - In: Journal of Consumer Research 19 (1992) 1, pp. 93-104
Persistent link: https://www.econbiz.de/10005097155
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Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10008068015
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Stained by the Label? Stigma and the Case of Genetically Modified Foods
Ellen, Pam Scholder; Bone, Paula Fitzgerald - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10007995619
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A Multifirm Analysis of Slotting Fees
Bone, Paula Fitzgerald; France, Karen Russo; Riley, Richard - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10007377611