This paper uses a qualitative case study of an Anglo-German automobile manufacturing plant to investigate the role played by the strategic self-presentation of national, class and ethnic identities by different groups within the organisation in knowledge management and power relations in...

Ethnographic research in international business studies focuses mainly on small group case studies, ignoring other genres of ethnography and limiting its role. I argue, based on a study of BMW MINI, that holistic ethnography allows multiple perspectives on the organization, making it...