Daily trading in INTRADE’s 2008 U.S. Presidential electoral markets is analyzed in this paper. INTRADE provides a unique bridge connecting the political voting literature and the price probabilities in the growing prediction market research. Since these markets involve only fixed return...

This paper uses online users' reviews and sales information from May 2003 to March 2007 to study a new experiential product: online video game (or virtual world). The results suggest that, first of all, for a hedonic product such as an online video game, the availability of online review system...

<title>ABSTRACT</title> There is nothing more exciting for a school than taking on a new name that is more reflective of what the institution has become. Many schools have changed names from “College” to “University” or have been renamed for prominent individuals. On August 28, 2005, Southwest Missouri...

Generation Y (individuals ages 14-31 in 2008) are in the marketplace with the numbers and the purchasing power to have an unprecedented impact on the economy. Despite the potential of this group as a whole, especially the middle-aged members of this generation (ages 18-22) who are in the highly...