The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, satisfaction, and loyalty. The study confirmed that high levels of perceived...

The paper assesses the generalizability of Speed and Thompson's (2000) model of the determinants of sponsorship response to an important and growing market for sponsorship (China). It extends the model by considering differences in effects for foreign and domestically owned sponsors and the role...

Drawing on primary survey data and the literature on sustainable livelihoods, we analyse agricultural households in five new member states of the EU which possess a large subsistence and semisubsistence farming sector. The study indicates that the contribution of subsistence farming to household...

This paper investigates the health status of the population in a transition economy. Against a background of falling living standards compounded by the widening income inequality a deterioration of health status has been outlined. Drawing upon a consumer survey carried out in the capital...