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The joint contribution of marketing and sales to the creation of superior customer value
Guenzi, Paolo; Troilo, Gabriele - In: Journal of Business Research 60 (2007) 2, pp. 98-107
Persistent link: https://www.econbiz.de/10005465452
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Antecedents and consequences of a firm's selling orientation
Guenzi, Paolo - In: European journal of marketing : EJM 37 (2003) 5-6, pp. 706-727
Persistent link: https://www.econbiz.de/10006084231
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The joint contribution of marketing and sales to the creation of superior customer value
Guenzi, Paolo; Troilo, Gabriele - In: Journal of business research : JBR 60 (2007) 2, pp. 98-107
Persistent link: https://www.econbiz.de/10007590488
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An empirical investigation into the impact of relationship selling and LMX on salespeople's behaviours and sales effectiveness
Paparoidamis, Nicholas G.; Guenzi, Paolo - In: European journal of marketing : EJM 43 (2009) 7-8, pp. 1053-1075
Persistent link: https://www.econbiz.de/10008326549
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The sales function in the twenty-first century: where are we and where do we go from here?
Geiger, Susi; Guenzi, Paolo - In: European journal of marketing : EJM 43 (2009) 7-8, pp. 873-889
Persistent link: https://www.econbiz.de/10008326557
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Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance
Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 872-882
Persistent link: https://www.econbiz.de/10008332358
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The impact of interpersonal relationships on customer satisfaction and loyalty to the service provider
Guenzi, Paolo; Pelloni, Ottavia - In: International journal of service industry management : IJSIM 15 (2004) 3-4, pp. 365-384
Persistent link: https://www.econbiz.de/10007100450
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The impact of interpersonal relationships on customer satisfaction and loyalty to the service provider
Guenzi, Paolo; Pelloni, Ottavia - In: International journal of service industry management : IJSIM 15 (2004) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10007100549
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Relational selling strategy and key account managers' relational behaviors: An exploratory study
Guenzi, Paolo; Pardo, Catherine; Georges, Laurent - In: Industrial marketing management : the international … 36 (2007) 1, pp. 121
Persistent link: https://www.econbiz.de/10007392172
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Organizational Drivers of Salespeople's Customer Orientation and Selling Orientation
Guenzi, Paolo; De Luca, Luigi; Troilo, Gabriele - In: The journal of personal selling & sales management 31 (2011) 3, pp. 269-287
Persistent link: https://www.econbiz.de/10009255356