The market orientation literature distinguishes between market driven and market driving approaches. Although, most of the companies provided as examples of the latter approach have strong corporate brands, the corporate brand and associated brand values have not previously been considered as a...

This study explores how different kinds of knowledge of founders and managers at Born Globals are related to the firms' discovery and exploitation of foreign market opportunities. Based on data from eight biotech Born Globals, we dichotomized Born Globals into two subsets: Born Industrials and...

Summary This study explores which internationalisation modes Born Globals use in their initial and continued internationalisation. Based on longitudinal data from eight biotechnology Born Globals, we divided the firms into three subsets: the low committers, which use low commitment...