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The no-choice option and dual response choice designs

Brazell, Jeff; Diener, Christopher; Karniouchina, Ekaterina - In: Marketing Letters 17 (2006) 4, pp. 255-268

Choice set designs that include a constant or no-choice option have increased efficiency, better mimic consumer choices, and allow one to model changes in market size. However, when the no-choice option is selected no information is obtained on the relative attractiveness of the available...

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Managerial marketing : the early years

Uslay, Can (contributor); Chandy, Rajesh (contributor) - 2010

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Implications of the Revised Definition of Marketing: From Exchange to Value Creation

Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307

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Peter Drucker on marketing: an exploration of five tenets

Uslay, Can; Morgan, Robert E.; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60

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Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Karniouchina, Ekaterina V; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-49

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Unique marketing challenges at the frontiers of technology: An integrated perspective

Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30

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