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Price response in multiple item choice: spillover effects of reference price

Kwak, Kyuseop - 2007

In this thesis, we develop a SKU level market basket model and apply the model to investigate cross-category reference price effects. This research extends previous work on the category-level multivariate logit model (Russell and Petersen 2000). Our model is a generalization of the multivariate...

Persistent link: https://www.econbiz.de/10009466061

Market segmentation : conceptual and methodological foundations

Wedel, Michel; Kamakura, Wagner A. - 1998

Persistent link: https://www.econbiz.de/10004362723

Estimating models with binary dependent variables: Some theoretical and empirical observations

Gessner, Guy; Malhotra, Naresh K.; Kamakura, Wagner A.; … - In: Journal of Business Research 16 (1988) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10005474192

Assessing the Service-Profit Chain - To manage profitability, firms must carefully implement the service-profit chain.

Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 294-317

Persistent link: https://www.econbiz.de/10006893274

Modeling Multiple Category Brand Preference with Household Basket Data

Russell, Gary J.; Kamakura, Wagner A. - In: Journal of retailing 73 (1997) 4, pp. 439-462

Persistent link: https://www.econbiz.de/10006629696

Productivity Assessment of Multiple Retail Outlets

Kamakura, Wagner A.; Lenartowicz, Thomasz; Ratchford, … - In: Journal of retailing 72 (1996) 4, pp. 333-356

Persistent link: https://www.econbiz.de/10006632677

Understanding Brand Competition Using Micro and Macro Scanner Data

Russell, Gary J.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 289-303

Persistent link: https://www.econbiz.de/10006687048

Household Life Cycles and Lifestyles in the United States

Du, Rex Y.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 121-132

Persistent link: https://www.econbiz.de/10006640824

RESEARCH NOTES AND COMMUNICATIONS - Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Mittal, Vikas; Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 131

Persistent link: https://www.econbiz.de/10006659702

From the Editor

Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10006659713