Although the efficiency-enhancing features of online markets have been well studied, much less is known about firms' differentiation strategies in these competitive markets, or the outcomes of such differentiation. This study examines competition among firms in online sponsored search markets -...

Sponsored search mechanisms, where advertisers bid for placement to beas close to the top in the listing of search results, are the fastestgrowing among online search models. Sponsored search in popular searchservices such as Google and Yahoo! employ an auction mechanism whereinfirms can bid,...

Sponsored search mechanisms, where advertisers bid for placement to be as close to the top in the listing of search results, are the fastest growing among online search models. Sponsored search in popular search services such as Google and Yahoo! employ an auction mechanism wherein firms can...

We study whether and how contractual arrangements (fixed price vs.time-and-materials contracts) change the effect of reputation,certification, and language characteristics on the chances of winningoutsourcing contracts. Using a comprehensive dataset from an onlineoutsourcing marketplace, we...

It has become widely accepted that information technology (IT) has had a profound influence on market transactions, with lower search costs for buyers often considered the key to lower prices and higher consumer welfare. However, sellers also use online channels to search for buyers whose...

Used goods markets are currently important transaction channels for durable products. For some durable products, such markets first appeared when retailers started buying back used products from “old” customers and selling them to new ones for a profit (). The growth of electronic...