Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...

Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...

Scale development assumes that certain steps are to be taken in order to obtain a valid measurement instrument. Most of the researchers jump to the confirmatory stage and avoid exploratory measures. However, exploratory methods that are used in the first stages of scale development are...

E-commerce continues to develop as an important channel for consumer purchases. This explains the growing interest in determining the most important variables which affect online consumer behavior, especially perceived risk as a well-known behavioral deterrent. Previous studies have proved a...

Innovation provides for a certain organization the most important competitive advantages. Previous researches emphasized different influences and designed coherent organizational innovation factorial systems, suggesting particular relationships and models for different categories of innovations...

This study examines how the institutional environment of transitional economies impacts institutional arrangements in the form of influence strategies employed by Western exporters in managing relationships with local firms. Reflecting environmental components, a Western firm’s understanding...