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Driving a Fishery along the Bumpy Ride of Today’s Globalization: The Case of the Australian Southern Rock Lobster Association
Dentoni, Domenico
;
Lu, Jianyong
;
English, Francis
; …
- In:
International Food and Agribusiness Management Review
15
(
2012
)
4
The Ifamr is published quarterly by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10011142491
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2
Social networks with two sets of actors
Iacobucci, Dawn
;
Wasserman, Stanley
- In:
Psychometrika
55
(
1990
)
4
,
pp. 707-720
Persistent link: https://www.econbiz.de/10005381869
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Sequential social network data
Wasserman, Stanley
;
Iacobucci, Dawn
- In:
Psychometrika
53
(
1988
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10005381908
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4
Results on the Standard Error of the Coefficient Alpha Index of Reliability
Duhachek, Adam
;
Coughlan, Anne T.
;
Iacobucci, Dawn
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 294-301
Persistent link: https://www.econbiz.de/10006876990
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5
Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
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6
New Media Interactive Advertising vs Traditional Advertising - The current hype on "interactive advertising" is that it will change the world as we know it. This study explores the situations for which interactive marketing may indeed facilitate consumers in the processing of advertisements, in contrast to situations where classic ad presentations may be superior
Bezjian-Avery, Alexa
;
Calder, Bobby
;
Iacobucci, Dawn
- In:
Journal of advertising research
38
(
1998
)
4
,
pp. 23-32
Persistent link: https://www.econbiz.de/10006521989
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7
Trade Promotions: A Call for a More Rational Approach
Zerrillo, Philip
;
Iacobucci, Dawn
- In:
Business horizons
38
(
1995
)
4
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006214137
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8
OPINION: CUSTOMER SATISFACTION FABLES
Iacobucci, Dawn
;
Grayson, Kent
;
Ostrom, Amy
- In:
Sloan management review
35
(
1994
)
4
,
pp. 93-96
Persistent link: https://www.econbiz.de/10006338027
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De
;
Odekerken-Schröder, Gaby
;
Iacobucci, Dawn
- In:
Journal of marketing
65
(
2001
)
4
,
pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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10
HBR CASE STUDY: THE QUALITY IMPROVEMENT CUSTOMERS DIDN'T WANT
Iacobucci, Dawn
- In:
Harvard business review : HBR
74
(
1996
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10005989627
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