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The Spatial Representation of Market Information
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing Science 20 (2001) 4, pp. 426-441
To be used effectively, market knowledge and information must be structured and represented in ways that are parsimonious and conducive to efficient managerial decision making. This manuscript proposes a new latent structure spatial model for the representation of market information that meets...
Persistent link: https://www.econbiz.de/10008788232
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When the Product is Complex, Does the Advertisement's Conclusion Matter?
Ahearne, Michael; Gruen, Thomas; Saxton, M. Kim - In: Journal of Business Research 48 (2000) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10005473604
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Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
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Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
DeSarbo, Wayne S.; Degeratu, Alexandru M.; Wedel, Michel; … - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10006898288
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Disaggregate market share response models
Desarbo, Wayne S.; Degeratu, Alexandru M.; Ahearne, … - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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A hierarchical bayesian procedure for two-mode cluster analysis
DeSarbo, Wayne; Fong, Duncan; Liechty, John; Saxton, M. Kim - In: Psychometrika 69 (2004) 4, pp. 547-572
Persistent link: https://www.econbiz.de/10005603514
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Clustering consistency analysis
DeSarbo, Wayne S. - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
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SPECIAL ISSUE: REPLICATION RESEARCH - When the Product is Complex, Does the Advertisement's Conclusion Matter?
Ahearne, Michael; Gruen, Thomas; Saxton, M.Kim - In: Journal of business research : JBR 48 (2000) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10006728983
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Moving beyond the direct effect of SFA adoption on salesperson performance: training and support as key moderating factors
Ahearne, Michael; Jelinek, Ronald; Rapp, Adam - In: Industrial marketing management : the international … 34 (2005) 4, pp. 379-388
Persistent link: https://www.econbiz.de/10006237790
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Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance
MacKenzie, Scott B.; Podsakoff, Philip M.; Ahearne, Michael - In: Journal of marketing 62 (1998) 3, pp. 87-98
Persistent link: https://www.econbiz.de/10005975757