If communication professionals in companies, agencies and institutions wish to establish their contributions to company success in terms of value-added quantification, they require concrete knowledge and information in this respect. Today, communication professionals are facing more and more new...

International corporate communication is becoming more and more important, bringing with it increased complexity. At management level in PR agencies, however, there is very little systematic knowledge regarding the topic. PR knowledge with integrated contributions from experts in various areas...

In contrast to large, successful companies, for whom internal communication is as important as external, political parties tend to focus heavily on external communication, sometimes leaving their own members and employees ill informed. Where communication does occur, it is often heavily quot;top...

Despite the growing political and economical importance of the European Union, there is still no such thing as a European public. Media and journalism systems across Europe vary greatly, which creates a huge theoretical and practical challenge for public relations professionals. In his five step...

Journalism can be seen as an autonomous social system that fulfils a unique function in society: to provide subject matter for the public discussion through its observation of society from the perspective of a disinterested professional. PR, however, is part of other social systems like business...