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/seller relationships that is the focus of this research. This paper introduces and proposes the concept of a relationship value continuum … between buyers and sellers in business to business relationships, as an important mechanism for maintaining and developing … buyer/seller relationships both off and online. It is argued that embracing this relationship value continuum will provide B …
Persistent link: https://www.econbiz.de/10009457367
creation in relationships (Ricardo, 1821; Smith, 1937; Kothandaraman and Wilson, 2001), and moral conception of the firm to … respecting the principle of fair relationships. …
Persistent link: https://www.econbiz.de/10011073583
This paper discusses how firms develop and use resources across a permeable project boundary and conceptualizes how a project can create value for a focal parent organization. Inspired by ideas on interaction and open innovation, we suggest a framework for analyzing the flow of resources based...
Persistent link: https://www.econbiz.de/10010573734
creation in relationships (Ricardo, 1821; Smith, 1937; Kothandaraman and Wilson, 2001), and moral conception of the firm to … respecting the principle of fair relationships. …
Persistent link: https://www.econbiz.de/10008751627
maintaining a higher commitment level leading to the higher customer satisfaction. Employees Engagement permeates across the …
Persistent link: https://www.econbiz.de/10010901658
Persistent link: https://www.econbiz.de/10009403482
satisfaction, greater level of customer loyalty and to a greater success of organisation. Due to this, service providers have to …
Persistent link: https://www.econbiz.de/10009353077
causality of relationships between customer loyalty dimensions and the effects of customer satisfaction on the latter. Evidence …. Customer satisfaction's effects among loyalty's dimensions were found unequal. The causality of relationships between loyalty … dimensions runs from word-of-mouth to business extension passing through business retention. Customer satisfaction campaigns …
Persistent link: https://www.econbiz.de/10010668988
-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be … strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally … viewed satisfaction as a cognitive response to the comparison of actual consumption experiences with some comparison standard …
Persistent link: https://www.econbiz.de/10009431067