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This paper presents the research findings of a toys brands sales promotions study conducted in Q4 (4th quarter) of years 2007 and 2009 (preand mid- crisis). The primary research objectives were to determine the impact of economic crisis determinants (such as lowered purchasing power, increased...
Persistent link: https://www.econbiz.de/10009358752
Tourism is one of the fastest growing industries and is being accelerated by globalization. Th e fast spread of information communication technology, excellent infrastructure, changes in patterns of spending free time and the need to get away from the stress of the city are all factors that aff...
Persistent link: https://www.econbiz.de/10010858967