Sponsored search advertising is ascendant Jupiter Research reportsexpenditures rose 28% in 2007 to $8.9B and will continue to rise at a15% CAGR, making it one of the major trends to affect the marketinglandscape. Yet little, if any empirical research focuses upon searchengine marketing strategy...

This paper considers the history of keywords used in <i>Marketing Science</i> to develop insights on the evolution of marketing science. Several findings emerge. First, "pricing" and "game theory" are the most ubiquitous words. More generally, the three C's and four P's predominate, suggesting that...

In this note I overview the data selection and procurement process in the context of structural models. Data selection for structural models presents unique challenges because data and structure often substitute and because it is imperative to consider what information identifies causal effects...