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Sufficiency and the dematerial...
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Greene, Sharon
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Analyse financière
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SUR LES TRACES DES NOUVEAUX CONSOMMATEURS
Greene, Sharon
;
Faullimmel, Matthieu
- In:
Analyse financière
(
2008
)
27
,
pp. 23-24
Persistent link: https://www.econbiz.de/10008051137
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WORD OF MOUTH MARKETING - Influencing word of mouth on the Internet can ruin brands - Brands need to understand influencers to learn where the opportunities and dangers lie.
Greene, Sharon
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 41-43
Persistent link: https://www.econbiz.de/10008157601
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The role of brand images in consumer practices: uncovering embedded brand strength
Rindell, Anne
;
Korkman, Oskar
;
Gummerus, Johanna
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 440-447
Persistent link: https://www.econbiz.de/10009333211
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