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Baek, Tae Hyun
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Kim, Jooyoung
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Psychology & marketing
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1
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10010144174
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Exploring the consequences of brand credibility in services
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 260-273
Persistent link: https://www.econbiz.de/10009178035
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3
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-679
Persistent link: https://www.econbiz.de/10008430834
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