The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study focusing on environmentally responsible behaviour. Measurement error and strong and positive correlations between the...

Research on the influence of social norms on pro-environmental behavior often reaches very different conclusions depending on whether the research is experimental or survey based. I propose that the main reason is that survey-based research applying popular social cognitive theories often...

This Handbook compiles the state of the art of current research on sustainable consumption from the world’s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are faced with today. On the one hand,...

Information has not been proven a very successful means to promote voluntary behaviour change to protect the environment. On this backcloth, there is currently increasing interest in recommendations from behavioural economics focusing on making the choice architecture more facilitating for the...