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A Review and Synthesis of Entrepreneurship Research: Towards an Integrative Model of Dependent Variables

Wang, Xuequn; Jessup, Leonard M. - In: The Journal of Entrepreneurship 23 (2014) 2, pp. 163-199

To assess the progress of the burgeoning entrepreneurship research literature and whether the entrepreneurship research converges or diverges since Shane and Venkataraman (2000, 2001), we conducted a systematic review of dependent variables in the entrepreneurship literature across the US and...

Persistent link: https://www.econbiz.de/10010892941

The Effects of Expert and Consumer Endorsements on Audience Response

WANG, ALEX - In: Journal of Advertising Research 45 (2005) 04, pp. 402-412

Persistent link: https://www.econbiz.de/10005425137

The Effects of Expert and Consumer Endorsements on Audience Response

Wang, Alex - In: Journal of advertising research 45 (2005) 4, pp. 402-412

Persistent link: https://www.econbiz.de/10006499566

Advertising Engagement: A Driver of Message Involvement on Message Effects - This study examines the engagement effect initiated by contextual relevance on message effects. The results have revealed that higher engagement increases advertising recall and message involvement that mediates the engagement effect on message believability, whereas attitude toward the message mediates message ...

Wang, Alex - In: Journal of advertising research 46 (2006) 4, pp. 355-368

Persistent link: https://www.econbiz.de/10007600594

When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages - This study examines the effects of web advertising and product publicity and similar versus varied web product publicity and advertising messages on audiences' responses. The results suggest that perceptions of trust toward the marketing communication forms ...

Wang, Alex - In: Journal of advertising research 46 (2006) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10007379257

Visual priming of pharmaceutical advertising disclosures: effects of a motivation factor

Wang, Alex - In: Corporate communications : an international journal 17 (2012) 1, pp. 73-89

Persistent link: https://www.econbiz.de/10009823387

The contextual relevance effect on financial advertising

Wang, Alex - In: Journal of financial services marketing : JFSM 16 (2011) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10009029249

Socialization and processing effects on comprehension of credit card advertisement disclosures

Wang, Alex - In: Journal of financial services marketing : JFSM 17 (2012) 2, pp. 163-177

Persistent link: https://www.econbiz.de/10009996367

The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising

Wang, Alex; Muehling, Darrel D - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 605-623

Persistent link: https://www.econbiz.de/10010010202

The effects of investment knowledge and visual communications on comprehension of investment disclosures

Wang, Alex - In: Journal of financial services marketing : JFSM 16 (2011) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10009256431

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