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Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects - Retailers may misjudge the effectiveness of their promotional activity if they only focus on store sales.

Lam, Shun Yin; Vandenbosch, Mark; Hulland, John; … - In: Marketing science : the marketing journal of the … 20 (2001) 2, pp. 194-215

Persistent link: https://www.econbiz.de/10006901392

MISQ REVIEW - Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research

Wade, Michael; Hulland, John - In: Management information systems : mis quarterly 28 (2004) 1, pp. 107

Persistent link: https://www.econbiz.de/10006504665

Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system

Plouffe, Christopher R.; Vandenbosch, Mark; Hulland, John - In: The journal of product innovation management : an … 18 (2001) 2, pp. 65-81

Persistent link: https://www.econbiz.de/10006278331

Managing an Organizational Learning System by Aligning Stocks and Flows

Bontis, Nick; Crossan, Mary M.; Hulland, John - In: Journal of management studies : JMS 39 (2002) 4, pp. 437-470

Persistent link: https://www.econbiz.de/10005889531

Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View

Capron, Laurence; Hulland, John - In: Journal of marketing 63 (1999) 2, pp. 41-54

Persistent link: https://www.econbiz.de/10005968704

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes

Nenkov, Gergana Y.; Inman, J. Jeffrey; Hulland, John - In: Journal of Consumer Research 35 (2008) 1, pp. 126-141

We examine a new construct dealing with individuals' tendency to elaborate on potential outcomes, that is, to generate and evaluate potential positive and negative consequences of their behaviors. We develop the elaboration on potential outcomes (EPO) scale and then investigate its relationships...

Persistent link: https://www.econbiz.de/10005613975

Innovation and efficiency: It is possible to have it all

Sarkees, Matthew; Hulland, John - In: Business Horizons 52 (2009) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10005197854

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

Lam, Shun Yin; Vandenbosch, Mark; Hulland, John; … - In: Marketing Science 20 (2001) 2, pp. 194-215

Retailers' marketing objectives can be classified into three broad categories: attraction effects that focus on consumers' store-entry decisions, conversion effects that relate to consumers' decisions about whether or not to make a purchase at a store they are visiting, and spending effects that...

Persistent link: https://www.econbiz.de/10008789706

Perceived marketing–sales relationship effectiveness: a matter of justice

Hulland, John; Nenkov, Gergana Y.; Barclay, Donald W. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 450-468

Persistent link: https://www.econbiz.de/10009845005

Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment

Swaminathan, Vanitha; Murshed, Feisal; Hulland, John - In: Journal of marketing research : JMR 45 (2008) 1, pp. 33-47

Persistent link: https://www.econbiz.de/10007894083