This paper focuses on entrepreneurial opportunities in a consumer market setting. The purpose is to explore how the corporate branding process influences emerging entrepreneurial opportunities. The empirical results show the importance of symbols and images influencing emerging opportunities,...

The purpose of this article is to examine how returning entrepreneurs and local stakeholders are involved in co-producing an entrepreneurial region. A theoretical framework is proposed based on two metaphors: embeddedness and translation. Moreover, the value of the framework is illustrated by a...