The evolution of the disciplines studying the innovation phenomenon (especially economics, European studies, geography and sociology) generated, in the last decades, an extended amount of theoretical approaches and methodologies aiming to foster the in-depth description of a complex reality....

The migration issue is a debatable one not only from a theoretical point of view but from the policy options as well. The progress in explaining various aspects of international migration such as migration strategy, from individual to family strategy, the way of entering the new country, from...

A long period of time investors were interested in the Bucharest market, but the need for investment in the rest of the country, coupled with the high potential markets present there, resulted in increasingly more investors interested in Romania, switching to provincial cities. The application...

The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]....

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify...

There is a clear tendency for the Romanian retailing to adapt to the requirements of the international market. If in the years following Romania’s adherence to capitalism the indigenous retailing was marked by a strong segmentation in small retail units with low turnover, retail chains were...

A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...

The purpose of this paper is to develop a methodology for assessing the degree of internationalization of undergraduate, Master’s and doctoral business programmes with the aid of complex indicators designed to capture the vast array of characteristics displayed by these programmes and...