A rapidly changing competitive landscape and dynamic customer expectations require manufacturing firms to seek flexibility in product development. Product concept flexibility (i.e., developing design options) and product prototype flexibility (i.e., creating working models) emerge as effective...

In the past decades, firms have strived to achieve greater collaborative advantages with their supply chain partners. The objective of the study is to uncover the nature and characteristics of supply chain collaborative advantage from a focal firm's perspective. Collaborative advantage is...