What is the best for acompany? In most countries it isconsidered to be a duty for board membersto act in the best interest of thecompany. Few, however, question ``who orwhat really counts'' in the boards'governance decisions, and that boards mayplay various roles in carrying out theirduties. In...

This study examines the relationship between three types of reputation building activities - marketing investments, reputation borrowing, and media exposure - and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramount practical importance about...