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Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country
Okoroafo, Sam; Russow, Lloyd C. - In: International marketing review 10 (1993) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10006355121
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On the way towards developing a global screening model
Russow, Lloyd C.; Okoroafo, Sam C. - In: International marketing review 13 (1996) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10006320735
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Global Marketing Management (fifth edition)
Keegan, Warren J.; Russow, Lloyd C. - In: Journal of global marketing 11 (1997) 1, pp. 87
Persistent link: https://www.econbiz.de/10006997934