Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions. According to the significant role of brand in creating benefit and diminishing...

This study has four main goals: (1) diagnosing the organizational culture of Tehran׳s pharmaceutical companies; (2) investigating the implementation of different categories of TQM in these companies; (3) comparing two models explaining the relationships among culture, TQM and performance; (4)...

Future business transactions will rely on online transactions and trust would help dot-com companies to gain prosperity in world’s future online market. Given the significant role of trust in intention to purchase, this study intends to develop a novel model for ranking the parameters that...