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Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begins with a literature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making...
Persistent link: https://www.econbiz.de/10010560504
In this paper the authors apply a meta-theory analysis to compare two theoretical approaches: the resource-based view (RBV) and service-dominant logic (S-D logic). The comparison is based on three aspects: 1. a general profile; 2. the role of resources; 3. the conceptualisation of value. The...
Persistent link: https://www.econbiz.de/10010954452
The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an...
Persistent link: https://www.econbiz.de/10010876179