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Labour market experiences of skilled British migrants in Vancouver

Harvey, William S. - In: Employee relations 34 (2012) 6, pp. 658-670

Persistent link: https://www.econbiz.de/10010023312

CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.

Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46

Persistent link: https://www.econbiz.de/10006751342

Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.

Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20

Persistent link: https://www.econbiz.de/10006786813

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

Eagle, Lynne; Rose, Lawrence; Kitchen, Philip; Hawkins, … - In: Journal of Consumer Policy 28 (2005) 4, pp. 433-460

The regulatory effectiveness, the impact on industry and consumers of product withdrawal and the associated wider issues relating to crisis management represent an under-researched area. The authors describe the mid-2003 government-ordered withdrawal of almost 2,000 complementary and alternative...

Persistent link: https://www.econbiz.de/10005726991

Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands

Truong, Yann; Simmons, Geoff; Mccoll, Rodd; Kitchen, Philip - In: Journal of strategic marketing 16 (2008) 3, pp. 189-204

Persistent link: https://www.econbiz.de/10008068952

IMC: New horizon-false dawn for a marketplace in turmoil?

Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204

Persistent link: https://www.econbiz.de/10008270444

Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand

Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-269

Persistent link: https://www.econbiz.de/10008442923

Practitioners' perceptions of advertising strategies for digital media

Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727

Persistent link: https://www.econbiz.de/10008735157

Focus: 360(degree) communications - The growing use of integration - Will new accounting standards drive the growth of IMC? Possibly, but there are other forces, too -- And few of them favour the traditional agency.

Spickett-Jones, Graham; Kitchen, Philip; Brignell, Joanne - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 8, pp. 24-27

Persistent link: https://www.econbiz.de/10006760738