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Medina, José F.; Saegert, Joel; Gresham, Alicia - In: Journal of consumer affairs : official publication of … 30 (1996) 1, pp. 124-145

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Scifres, Elton L.; Gundersen, David E.; Behara, Ravi S. - In: Journal of education for business 73 (1998) 4, pp. 247-250

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Behara, Ravi S.; Gundersen, David E. - In: International journal of quality & reliability management 18 (2001) 6-7, pp. 584-603

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Behara, Ravi S.; Gundersen, David E.; Capozzoli, Ernest A. - In: International journal of purchasing and materials management 31 (1995) 2, pp. 45-51

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