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A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand
Watchravesringkan, Kittichai (Tu); Punyapiroje, Chompunuch - In: International journal of retail & distribution management 39 (2011) 9, pp. 702-721
Persistent link: https://www.econbiz.de/10009181359
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A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, … - In: Journal of current issues and research in advertising : … 24 (2002) 2, pp. 51
Persistent link: https://www.econbiz.de/10008118611
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Cross-cultural invariance of consumers' price perception measures: Eastern Asian perspective
Watchravesringkan, Kittichai (Tu); Yan, Ruoh-Nan; … - In: International journal of retail & distribution management 36 (2008) 10, pp. 759-779
Persistent link: https://www.econbiz.de/10008108445
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Modeling Entrepreneurial Career Intentions among Undergraduates: An Examination of the Moderating Role of Entrepreneurial Knowledge and Skills
Watchravesringkan, Kittichai (Tu); Hodges, Nancy Nelson; … - In: Family and consumer sciences research journal 41 (2013) 3, pp. 325-342
Persistent link: https://www.econbiz.de/10010083734