Consumers can experience relatively low prices with the dramatic diffusion of online shopping even with customized products, which are commonly more expensive than regular products, due to unique functions of customized product order processes in online environments. This paper investigates how...

Although the organic food industry has experienced tremendous growth in recent years, its growth has been limited to a few product categories. Organic seafood is a potential new area for growth which grocery retailers can take advantage of to meet consumer demands. However, problems may arise...

The main purpose of the present study was to examine store attributes as a signal for the process of building a customer-retailer relationship in the context of department store operation. DeWulf et al.'s Model of Retailer-Customer Exchange Relationship, social exchange theory, and signalling...

The purpose of the current study was to determine the role of customization on perceived value, customer satisfaction and loyalty. Bagozzi's Appraisal-Emotional Response-Coping Framework provided the theoretical support for the study. The objectives of the current study were to explore: (1) the...

This study integrates e-shopping quality, enjoyment, and trust into a technology acceptance model (TAM) to understand consumer acceptance of e-shopping. Online surveys with college students (n=298) were conducted. E-shopping quality for apparel products consists of four dimensions: web site...

This study explores a model proposing a customer loyalty program as an identity marketing tool that evokes customer's identity salience (one's perception that a loyalty program membership is important to his/her identity). The results of a Web-based experiment indicate that identity salience is...

The present study investigates how high-technology attributes influence consumer responses. Based on Mehrabian and Russell's Stimulus–Organism–Response (S–O–R) framework (1974), this study proposes that high-technology product attributes elicit consumers' cognitive (attitude) and...