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Marketing strategy determinants of export performance: a meta-analysis

Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - In: Journal of Business Research 55 (2002) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10005477550

Pillai, Kishore Gopalakrishna; Katsikeas, Constantine S.; … - In: Journal of Business Research 65 (2012) 6, pp. 865-868

Previous research identifies two types of advertising comprehension—objective comprehension and subjective comprehension—with the former message-based and the latter receiver-based. This study examines the effects of body-copy type size on readers' subjective and objective comprehension of...

Persistent link: https://www.econbiz.de/10011049917

Marketing strategy determinants of export performance: a meta-analysis

Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - In: Journal of business research : JBR 55 (2002) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10006723939

Import Stimuli and Import Development

Katsikeas, Constantine S. - In: Management international review : mir ; journal of … 38 (1998) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10006788017

Drivers of Superior Importer Performance in Cross-Cultural Supplier-Reseller Relationships

Skarmeas, Dionisis A.; Katsikeas, Constantine S. - In: Industrial marketing management : the international … 30 (2001) 2, pp. 227-242

Persistent link: https://www.econbiz.de/10006274074

International strategic alliance relationships within the foreign investment decision process

Robson, Matthew J.; Katsikeas, Constantine S. - In: International marketing review 22 (2005) 4, pp. 399-419

Persistent link: https://www.econbiz.de/10006234507

Supply source selection criteria: The impact of supplier performance on distributor performance

Katsikeas, Constantine S.; Paparoidamis, Nicholas G.; … - In: Industrial marketing management : the international … 33 (2004) 8, pp. 755-764

Persistent link: https://www.econbiz.de/10006241935

Firm-Level Export Performance Assessment: Review, Evaluation, and Development

Katsikeas, Constantine S.; Leonidou, Leonidas C.; … - In: Journal of the Academy of Marketing Science 28 (2000) 4, pp. 493-511

Persistent link: https://www.econbiz.de/10006152370

Viewpoint: Issues in international joint venture research

Katsikeas, Constantine S. - In: International marketing review 15 (1998) 1, pp. 6-9

Persistent link: https://www.econbiz.de/10006308246

Exporting Problems of Industrial Manufacturers

Morgan, Robert E.; Katsikeas, Constantine S. - In: Industrial marketing management : the international … 27 (1998) 2, pp. 161-176

Persistent link: https://www.econbiz.de/10006308850