Brands' citizen communication consists in creating a social link between trademarks and society, that is to say in sending messages not only to their consumers, to their employees and to their stockholders, but also to the citizens in general and to their representatives (social and political)....

The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...

The new conceptual approach, through sustainable prism, redirects the managerial activities of tourism firms to responsible strategies from the social point of view. The solution is not an innovating one but reshaped in ethicalcivic spirit. The success of tourism businesses underlies...

Purpose – The purpose of this paper is to analyse the extent of the contribution of the current Islamic financial system to society in terms of social responsibility (SR) required by the concept of social maslahah. Design/methodology/approach – The paper adopts a critical analytic approach...

This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers' attitude toward tobacco...

More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the...

The business is a way to provide efficiently the products to the people, services, jobs and the family incomes. The business focus according to the moral standards represents the basis for the success and a healthy society. The business values the most the freedom: free markets, free...