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The long tail of loyalty: how...
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Ferguson, Rick
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The journal of consumer marketing
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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2030: a loyalty odyssey
Hlavinka, Kelly
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 234-239
Persistent link: https://www.econbiz.de/10008995557
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Private Benjamins: the most powerful retail loyalty tool in your arsenal may be right under your nose
Ferguson, Rick
- In:
The European retail digest : the authoritative guide to …
(
2005
)
45
,
pp. 21-26
Persistent link: https://www.econbiz.de/10006015388
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The cause manifesto
Ferguson, Rick
;
Goldman, Sharon M.
- In:
The journal of consumer marketing
27
(
2010
)
3
,
pp. 283-288
Persistent link: https://www.econbiz.de/10008408551
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