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L'analyse qualitative du contenu des médias, une approche nouvelle au service du milieu industriel
Macleod, Sandra; Testard, Sylvie - In: Revue française du marketing (1999) 173-174, pp. 63-70
Persistent link: https://www.econbiz.de/10007923677
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in my opinion - the author argues that newly appointed bosses must listen first
Macleod, Sandra - In: Management today (2005), pp. 10-12
Persistent link: https://www.econbiz.de/10008448942
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PUBLIC RELATIONS - Local expert uses research to fish for all the answers - PR works alongside ad campaigns. A case study shows how it does it, and how to measure success.
Macleod, Sandra - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 5, pp. 32-34
Persistent link: https://www.econbiz.de/10006767550