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Competitive advantage through service differentiation by manufacturing companies

Gebauer, Heiko; Gustafsson, Anders; Witell, Lars - In: Journal of Business Research 64 (2011) 12, pp. 1270-1280

This paper examines the relationship among the complexity of customer needs, customer centricity, innovativeness, service differentiation, and business performance within the context of companies that have made a service transition from pure goods providers to service providers. A survey of 332...

Persistent link: https://www.econbiz.de/10010573724

Customer co-creation in service innovation: a matter of communication?

Gustafsson, Anders; Kristensson, Per; Witell, Lars - In: Journal of service management 23 (2012) 3, pp. 311-328

Persistent link: https://www.econbiz.de/10009991453

Any way goes: Identifying value constellations for service infusion in SMEs

Kowalkowski, Christian; Witell, Lars; Gustafsson, Anders - In: Industrial marketing management : the international … 42 (2013) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10010074146

Competitive advantage through service differentiation by manufacturing companies

Gebauer, Heiko; Gustafsson, Anders; Witell, Lars - In: Journal of business research : JBR 64 (2011) 12, pp. 1270-1281

Persistent link: https://www.econbiz.de/10009328856

Idea generation: customer co-creation versus traditional market research techniques

Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-160

Persistent link: https://www.econbiz.de/10008995335

Identifying ideas of attractive quality in the innovation process

Witell, Lars; Löfgren, Martin; Gustafsson, Anders - In: The TQM journal : the international review of … 23 (2011) 1, pp. 87-100

Persistent link: https://www.econbiz.de/10008769879

Theory of attractive quality and life cycles of quality attributes

Löfgren, Martin; Witell, Lars; Gustafsson, Anders - In: The TQM journal : the international review of … 23 (2011) 2, pp. 235-247

Persistent link: https://www.econbiz.de/10008851388

Kano's Theory of Attractive Quality and Packaging - Packaging is playing an increasingly important role in product marketing.

Löfgren, Martin; Witell, Lars - In: Quality management journal : QMJ 12 (2005) 3, pp. 7-20

Persistent link: https://www.econbiz.de/10005921142

Two Decades of Using Kano's Theory of Attractive Quality: A Literature Review - This study provides guidance to researchers and practitioners on employing the Kano methodology for product development and customer satisfaction studies.

Löfgren, Martin; Witell, Lars - In: Quality management journal : QMJ 15 (2008) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10007901187

Classification of quality attributes

Witell, Lars; L÷fgren, Martin - In: Managing service quality : MSQ ; an international journal 17 (2007) 1, pp. 54-73

Persistent link: https://www.econbiz.de/10007598883