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The impact of price and quality on communication expenditures (in the maturity stage)

Logman, Marc - 1992

Persistent link: https://www.econbiz.de/10004180089

Information needs in a rapidly changing consumer environment: A survey among PC users

LOGMAN, Marc - Faculteit Toegepaste Economische Wetenschappen, … - 1996

Persistent link: https://www.econbiz.de/10010839994

Interacties en interrelaties tussen prijs, kwaliteit en communicatie: een overzicht en kritische evaluatie

Gijsbrechts, Els; Logman, Marc - In: Economisch en sociaal tijdschrift : een driemaandelijke … 50 (1996) 4, pp. 673-706

Persistent link: https://www.econbiz.de/10006738696

Marketing Mix Customization and Customizability

Logman, Marc - In: Business horizons 40 (1997) 6, pp. 39-44

Persistent link: https://www.econbiz.de/10006202644

Analysis of marketing mix interaction effects and interdependencies: a normative approach

Logman, Marc; Pauwels, Wilfried - In: Managerial and Decision Economics 19 (1998) 6, pp. 343-353

This paper gives a general, theoretical treatment of the interdependency between price and communication expenditures. We analyze how interaction effects (for example the impact of communication on the sales sensitivity to price changes) affect the optimal marketing mix structure (for example...

Persistent link: https://www.econbiz.de/10005793088