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Herbig, Paul; Yelkur, Rama - In: Journal of professional services marketing 16 (1998) 2, pp. 171

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Herbig, Paul; Yelkur, Rama - In: Journal of marketing channels : ... distribution … 6 (1996) 1, pp. 17-34

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Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International Business Review 23 (2014) 4, pp. 774-784

Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.

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Yelkur, Rama; Tomkovick, Chuck; Traczyk, Patty - In: Journal of advertising research 44 (2004) 1, pp. 143-159

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Yelkur, Rama; Nêveda DaCosta, Maria Manuela - In: Management decision : MD 39 (2001) 4, pp. 252-261

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