Tortosa-Edo, Vicent; Sánchez-García, Javier; … - In: The Service Industries Journal 30 (2008) 8, pp. 1279-1297
To verify the dimensions, reliability and validity of internal market orientation (IMO) as a scale of measurement of internal marketing, and using it to measure the effect of internal marketing on the satisfaction of contact personnel. Interviews were carried out with all the cashiers of the 16...
