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A framework for concentric diversification through sustainable competitive advantage
Rijamampianina, Rasoava; Abratt, Russell; February, Yumiko - In: Management decision : MD 41 (2003) 4, pp. 362-371
Persistent link: https://www.econbiz.de/10006555391
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Building flexibility into multi-national human resource strategy: a study of four South African multi-national enterprises
Wöcke, Albert; Bendixen, Mike; Rijamampianina, Rasoava - In: The international journal of human resource management 18 (2007) 5, pp. 829-844
Persistent link: https://www.econbiz.de/10007735108
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Managing co-branding strategies: Global brands into local markets
Abratt, Russell; Motlana, Patience - In: Business Horizons 45 (2002) 5, pp. 43-50
Persistent link: https://www.econbiz.de/10005438707
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Unplanned buying and in‐store stimuli in supermarkets
Abratt, Russell; Goodey, Stephen Donald - In: Managerial and Decision Economics 11 (1990) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10011005978
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Understanding Factors Affecting Salespeople's Perceptions of Ethical Behavior in South Africa
Abratt, Russell; Penman, Neale - In: Journal of business ethics : JOBE 35 (2002) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10006897826
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Customer-supplier partnerships - Perceptions of a successful key account management program
Abratt, Russell; Kelly, Phillip Michael - In: Industrial marketing management : the international … 31 (2002) 5, pp. 467
Persistent link: https://www.econbiz.de/10006265656
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Determinants of Product Innovation in Specialty Chemical Companies - Ten Important Factors
Abratt, Russell; Altena Lombard, Anthonie van - In: Industrial marketing management : the international … 22 (1993) 3, pp. 169-176
Persistent link: https://www.econbiz.de/10006358901
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Market Segmentation Practices of Industrial Marketers
Abratt, Russell - In: Industrial marketing management : the international … 22 (1993) 2, pp. 79-84
Persistent link: https://www.econbiz.de/10006358912
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Brand equity in the business-to-business market
Bendixen, Mike; Bukasa, Kalala A.; Abratt, Russell - In: Industrial marketing management : the international … 33 (2004) 5, pp. 371-380
Persistent link: https://www.econbiz.de/10006246386