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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...

Persistent link: https://www.econbiz.de/10009435880

Developing high-performance cross-functional teams: Understanding motivations, functional loyalties, and teaming fundamentals

Miller, M.A. - 2009

Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too complex for individuals to work alone. Global competition, limited resources, cost consciousness, and time pressures have forced organizations and project managers to encourage...

Persistent link: https://www.econbiz.de/10009435932

The Effect of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search

Maute, Manfred F.; Forrester, William R. - 1991

Several distinctive characteristics of the way in which information is produced and disseminated suggest that simple marginal benefit/marginal cost models may be inadequate to explain decisions that consumers make about how much and what type of information to search. The concepts of search,...

Persistent link: https://www.econbiz.de/10009459059

The Integration of Microcomputers in Marketing Research and Decision Making

Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam - 1987

This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …

Persistent link: https://www.econbiz.de/10009459117

Information and Communication Technologies for Health Systems Strengthening

Otto, Kate; Shekar, Meera; Herbst, Christopher H.; … - Economics Research, World Bank Group - 2015

Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...

Persistent link: https://www.econbiz.de/10011203188

ЭВОЛЮЦИЯ ВЛИЯНИЯ КРЕДИТНОГО ПРОДУКТА НА ПОВЕДЕНИЕ ПОТРЕБИТЕЛЕЙ РОЗНИЧНЫХ УСЛУГ

ДАНЧЕНОК Л. А.; ВАГАНОВ А. С.; … - In: Проблемы современной экономики (2013) 3, pp. 184-186

В статье проведён анализ взаимосвязи многоуровневой модели товара (пять уровней по Ф. Котлеру) и модели процесса принятия решения потребителями (по Р. Блэкуэллу),...

Persistent link: https://www.econbiz.de/10011232073

Health in All Policies as a Strategic Policy Response to NCDs

Lin, Vivian; Jones, Catherine; Wang, Shiyong; Barbd, Enis - Economics Research, World Bank Group - 2014

The aim of Health in All Policies (HiAP) is to bring diverse sectors together to find shared solutions; it focuses on identifying 'win-win' or 'cobenefits' such that policy measures contribute not only to improved health outcomes but also to outcomes desired by other sectors, such as education,...

Persistent link: https://www.econbiz.de/10010829328

Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research

Hanic, Hasan; Civic, Beriz - In: Economic Analysis 42 (2009), pp. 43-52

Generation of quality marketing decisions necessarily anticipates existence of a developed system of marketing research …. The paper assesses limits of a classic concept of marketing research and stresses specificities of online concepts. The … marketing research. The paper also analyzes the comparison of these concepts of marketing research and underlines their …

Persistent link: https://www.econbiz.de/10010900079