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Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research

Goulding, Christina - In: European journal of marketing : EJM 39 (2005) 3, pp. 294-308

Persistent link: https://www.econbiz.de/10006078436

Age is just a number: Rave culture and the cognitively young "thirty something"

Goulding, Christina; Shankar, Avi - In: European journal of marketing : EJM 38 (2004) 5, pp. 641-658

Persistent link: https://www.econbiz.de/10006080446

The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions

Goulding, Christina - In: European journal of marketing : EJM 34 (2000) 7, pp. 835-853

Persistent link: https://www.econbiz.de/10006094034

The museum environment and the visitor experience

Goulding, Christina - In: European journal of marketing : EJM 34 (2000) 3-4, pp. 261-278

Persistent link: https://www.econbiz.de/10006094575

Consumer research, interpretive paradigms and methodological ambiguities

Goulding, Christina - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 859-873

Persistent link: https://www.econbiz.de/10006096532

The Marketplace Management of Illicit Pleasure

Goulding, Christina; Shankar, Avi; Elliott, Richard; … - In: Journal of Consumer Research 35 (2009) 5, pp. 759-771

Through pleasure, a foundational concept in consumer behavior, we offer an analysis of the history, development, and experience of clubbing, the postcursor of rave and the contextual focus of this article. On the basis of a 5-year study primarily involving participant observation and...

Persistent link: https://www.econbiz.de/10005785310

Club culture, neotribalism and ritualised behaviour

Goulding, Christina; Shankar, Avi - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 4, pp. 1435-1454

Persistent link: https://www.econbiz.de/10009806985

Learning to be tribal: facilitating the formation of consumer tribes

Goulding, Christina; Shankar, Avi; Canniford, Robin - In: European journal of marketing : EJM 47 (2013) 5, pp. 813-832

Persistent link: https://www.econbiz.de/10010132238

The Marketplace Management of Illicit Pleasure

Goulding, Christina; Shankar, Avi; Elliott, Richard; … - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 759-771

Persistent link: https://www.econbiz.de/10008168535

Understanding Consumption: Contributions from a Narrative Perspective

Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454

Persistent link: https://www.econbiz.de/10006978939