Environmental stewardship has received much attention in the wine industry, but firms must also address social sustainability to be considered a 'sustainable' company. In this research, we compare qualitative and quantitative evidence of sustainability practice adoption of wine and other food...

Customers select suppliers based on the relative importance of different attributes such as quality, price, flexibility, and delivery performance. This study examines the difference between managers' rating of the perceived importance of different supplier attributes and their actual choice of...

Marketers who face strong competition from imports need to know how to best approach their domestic (home country) market. To suggest elements of strategy for such beleaguered marketers, this study presents a process model that views purchase-related behavior as help for their nation's workers...