The destination is the basic unit of analysis and management action, and yet it is recognisably the most difficult unit to manage and market. As global competition increases and consumers become more skilled and empowered, destinations striving for survival and competitiveness in the marketplace...

The primary purpose of this research was to investigate how relationship marketing, specifically networking, was used to create sustainable event impacts in the context of pre-event training for the Sydney 2000 Olympic Games. The investigation employed Parvatiyar and Sheth's (2000) process model...

Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community?s...

The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...

The purpose of this conceptual paper is to develop an understanding the role of consumer evaluation of hotel restaurant co-branding and consider how this impacts intention to purchase. Developed from the existing co-branding literature, a conceptual model of hotel-restaurant co-branding is...

The interaction of actors in a network is of increasing attention in tourism research, as is the ways in which innovations are facilitated by such networks. While there has been attention on formal networks, less focus has been given to how informal sectors create and share innovation to gain...

This study investigates the relationship between perceived brand fit and intention to purchase in the context of a co-branded hotel-restaurant. In particular it examines if co-branding of a hotel in a Thai hotel chain with an independently owned theme restaurant stimulates intention to purchase...

Although problems are a fundamental dynamics of tourism knowledge production, a systematic, exclusive, and in-depth study of tourism problems or tourism problemology has been overlooked. This study, which represents the first time to examine the nature of tourism problemology, aims to fill this...

A common theme in the tourism literature is that tourists are motivated to travel to escape from ordinariness. This may lead to the assumption that the activities tourists choose to undertake in a region are motivated by the same desire for the extraordinary. Some studies have found travellers...